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Sushi & Seoul on the Roll is Taking Over the Kitchen at Celery City Craft

114 S Palmetto Ave.
Sanford, FL 32771
(407) 915-5541
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Orlando's award-winning sushi truck, Sushi & Seoul on the Roll has come to an agreement with Sanford's premier craft beer bar, Celery City Craft to manage the kitchen and bring their sushi and Asian-inspired menu to Historic Downtown Sanford.

This new venture will be led by childhood friends and culinary phenoms Chef Al Ruiz and Chef Emilio Molina - both come with extensive experience in the industry and plan to unveil the next evolution of their concept stepping off their truck and into their first brick and mortar.

Their first appearance will be on Friday, October 18th from 4-10pm and again on Saturday, October 19th from 4-10pm during the extremely popular Sanford Battle of the Food Trucks where thousands are expected to show up for what has become Central Florida's premier food truck festival, their window will open one hour earlier than the event at 4pm.


Paul Williams, co-owner of Celery City Craft says, "We've been looking for the right food concept for many months now and we're extremely excited to welcome Al and Emilio from Sushi & Seoul to our Celery City Craft family. With our extensive selection of over 50 craft beers on tap, the food and drink experience is going to be next level! We're sure they'll be a big hit in Sanford!"

Executive chef and co-proprietor Alfred Ruiz's passion began in 2004 when he began his studies in the art of Sushi. After 7 years of honing his craft, Al stepped out on his own to pioneer the world of mobile sushi with the launch of Sushi & Seoul On The Roll in Orlando, Florida.

Over the past 15 years in the trade, Al has continued to refine his sushi prowess as well as expand his overall culinary reach. With Sushi & Seoul On The Roll, Al has had the privilege of serving in a variety of environments, from sporting events and festivals to music video craft services and prestigious pairing dinners, all while maintaining an irrefutable reputation of serving up some of the tastiest sushi and Asian-inspired street fare around. 


It is with this reputation that he was chosen to represent the U.S. in an international street food tour of UAE in 2017. Between his culinary acumen and his burgeoning Garage Soul band, The Sh-booms, it is clear that Al is not afraid to forge his own path and pursues his passions with a dedicated fervor.

And it is with that pioneering spirit that Al now, alongside lifetime friend Emilio Molina, unveils the next evolution of his concept, stepping off his truck and into his first brick and mortar. Sushi & Soul @ Celery City Craft in historic downtown Sanford, FL, will feature innovative sushi and Korean-inspired street fare served with the best craft beer selection in town...a paring not to be missed.

The official opening will be on Friday, November 1st with the following hours:

Monday – Thursday: 11 am – 10 pm.

Friday – Saturday: 11 am – Midnight.

Sunday: 11 am – 6 pm.



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